APO Group, the leading pan-African communications and news
distribution consultancy, has been selected by Emirates, one of the
world’s largest international airlines, as its public relations partner of
record for Africa with immediate effect.
Under the partnership, APO Group will support Emirates by providing
strategic counsel, integrated public relations, and stakeholder
engagement in South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory
Coast, Congo, Guinea, Tanzania and Egypt. The collaboration is
designed to reinforce Emirates’ visibility in the region and ensure
consistent, insight-led communications that support brand and
commercial objectives.
By leveraging APO Group’s continent-wide network and expertise,
Emirates will deepen its connection with pan-African audiences, local
media, and industry partners. The appointment reflects Emirates’
continued investment in the continent and its commitment to maintaining
a strong and responsive communications presence. It also aligns closely
with APO Group's mission of pioneering the future of communication and
being the channel for Africa’s voices.
